Birmingham, Vaper Expo UK 2024 brings us thinking

May 10-12 Birmingham Vaper Expo UK 2024 in the UK has ended, “no surprise, expected, clear direction” is the author’s review of the experience, to share with you；

I. Exhibition products “no surprises”

As the organizer of CVIC’s “vape action” in the UK, the author started to explore the whole country on April 19 to launch the magazine, investigate sales data, evaluate accompanying products, and connect with Chinese enterprises on site. During this process, 80% of the products on the shelves of retail terminals in the UK from the south to the middle and then to the north were clearly visible and impressed. E-liquid market is dominated by several brands in the UK and several Chinese E-liquid brands such as ELUX and ELFBAR, especially ELUX E-liquid is very popular; POD oiling products are mainly VAPORESSO and OXVA, which are highly recognized by shop owners. 4 in 1 product has gradually become a trend product, mainly IVG and CRYSTAL and other Chinese brands; ELFBAR’s E-liquid products also have a high cabinet rate; Disposable mainstream products in sale are HAYATI as flow products; The sale of nicotine pouches on shelves has increased, mainly with VOLE and KILLA as the mainstream. Throughout the Birmingham e-cigarette exhibition products: 4 in 1, 5 in 1 product; POD products; There are many brands of E-liquid; The presence of nicotine pouches is eye-catching, and the products of mainstream brands of these products have been put on the market. So in my opinion, this exhibition basically has no surprises on products.

2. the exhibition audience “as was expected ”

The first day of the exhibition is not a lot of professional visitors, the second day because it is open to consumers, coupled with Saturday, the overall popularity is a lot, B-side users have increased, and the third day there are a lot less people. Before the launch, the CVIC British team has walked through 14 cities and regions in the UK, in the process of visiting the store and dealers have talked about the Birmingham exhibition goodbye, the southern region of the UK and the northern region of the dealer’s interest in the exhibition is not high, but the Manchester wholesale market users are more interested in the exhibition than the same period last year. This exhibition saw some visitors such as Poland, Ireland, the United States and other countries, should be to pay attention to the British market after the New Deal changes. It can be seen that after the promulgation of the new policy in the UK, there are still some emotional effects and practical changes for practitioners in the e-cigarette industry in the UK. So the number of visitors to this exhibition is flat, in line with the market, as was expected.

3. the exhibition market “clear direction”

Through the Birmingham exhibition, we can see the following points of the British e-cigarette market:
1. The e-cigarette market is affected by the economy and policies, and the prosperity has declined slightly;
2. The product direction has been clear, and the market is seeking direction for the compliant big wattage products. The new market brand pattern has been gradually formed for the liquid, pod, Prefilled, disposable, and nicotine pouches;
3. The number of independent equipment brands in the UK is increasing, and the willingness of terminals to sell their own brand products is strengthening;
4. The nicotine pouches market is very prosperous, and the consumption power is constantly strengthening. Chinese brands share the market equally with UK brands.

Because the directional products exhibited in this exhibition have been circulated in the market, so for many exhibitors in China, how to win the British market, let the product land, pull the terminal moving pin is the key, now is the key period of the market rather than in the product. The new e-cigarette market pattern in the UK has been clear, and new opportunities have arrived, but the window period is not long. CVIC is willing to seize the opportunity with Chinese brands/factories to jointly expand the UK market.

CVIC