BVaper Expo UK 2024 Spring Exhibition will be held in Birmingham NEC17-19 Hall from May 10 to 12. After the UK issued a one-time ban this year, this is the first exhibition in the UK, which is of great significance, one is to understand the details and certainty of the specific implementation of the UK policy; The second is to look at the product trends released by the exhibition in line with the policy. In fact, after the release of the policy, Chinese manufacturers have moved to adjust their products for the British market, and the market side is also changing whether it is products or business mentality.
CVIC’s “Vape Action” UK tour began on April 19 in the UK, and the two working groups experienced 21 days across 14 regions and cities in the south, central and north of the UK, visiting Manchester, London and two large wholesale markets and nearly 400 e-cigarette professional stores and comprehensive stores. Collect data and exchange questions, among which, we summarize the performance of Chinese brands or factories in the British market after this year’s new policy as follows:
1. Southern Cities:
Visit: London ,Oxford ,Southampton, Bristol, Cardiff
(Photo of CVIC with London wholesaler)
1 London Wholesale Market, main wholesale products:
A: 4 in 1, with IVG as the mainstream, mainly :ske, angel, sky, ahten, ghost.
B, Nicotine pouche products: VELO as the mainstream, there are: PABLO, CUBA, KILLA, ICEBEAG and Beijing Shiqiao OEM a number of Chinese tobacco brands. The disposable heat on the market has declined, but sales are still good, and the number of big wattage is more cautious, only in the Middle East e-cigarette street in London to receive big wattage products.
(Photo of CVIC with London wholesaler)
2 Other Cities
Professional e-cigarette shops sell compliant disposable products, and reject large products. POD products are highly popular, including vaporesso and oxva, as well as smok, aspire, voopoo, uwell and dovpo. The sales of tobacco oil in the store accounted for a relatively high proportion. elux was the main popular Chinese brand, and barjuice, elfbar
liquid, crystal, hayati and lost mary liquid had a high shelf life.
E-cigarette shops are still mainly disposable products, and they will still sell a big wattage of products to regular customers privately
(Cardiff, the largest e-cigarette supermarket in the UK)
2. Central Cities:
Visiting: Coventry, Manchester City, Leeds, Liverpool, Sheffield ,Birmingham, Dudley
(Manchester Wholesale Market)
( Visited LUCKY）
1 Manchester Wholesale Market, main wholesale products:
A: disposable products, hayati brand as the mainstream, as well as Crystal, elfbar, lostmary, elux;
B: POD products, mostly vaporesso and oxva, smok, aspire, voopoo, uwell, geekvape and other Chinese brands;
(CVIC and Manchester City wholesaler photo)
C: bottled liquid, mainly UK and CHINA brands, among which elux liquid is very high evaluation, the market is more common Chinese brands barjuice, elf-liquid, crystal, hayati, mary liquid, fumot
2 Birmingham Wholesale Street
More than 10 stores on the street, wholesale and retail, business is good, disposable products, POD, 4 in 1, POD MOD products, E-liquid is the main shipping direction, some wholesalers are also direct cooperation with Chinese factories
(Largest store in Birmingham Wholesale Street)
3 Other Cities
The products and price system of e-cigarette shops in the central cities are relatively chaotic, professional e-cigarette chains in Leeds and Liverpool have seen big wattage of products on sale, but in Birmingham and Dudley, big wattage of disposable sales are rejected, the overall sales of e-cigarette shops in the central market are still focused on disposable products, and the 4 in 1 product shelf rate is high. elfbar’s oil bottle products have a high shelf rate, and marketing posters can be seen everywhere, and instafill can be seen in some stores. POD products, such as vaporesso and oxva, as well as other devices, are still sold at large price points in e-cigarette shops in these central cities.E-liquid is still the main sales direction of various professional shops, mainly with their own UK brands and good market circulation elux, barjuice, elfbar liquid, crystal, hayati, mary liquid. E-cigarette shops are still dominated by disposable products.
The most regulated professional e-cigarette chain store in Leeds
3. Southern cities
Visited: Newcastle, Glasgow
1 Newcastle:
The stores in Newcastle are mainly centered on commercial areas and small town stores. It is a seaside tourist resort city, and the goods are mainly received in Manchester. The products on shelves can be seen: the disposable products are mainly crystal, elfbar, lostmary, and hayati voozol. elfbar, relx and pynepod are also common products. Pod is mainly OXVA and vapesso, aspire is also common. E-liquid mainly includes UK liquid and domestic brands elux, barjuice and elfbar liquid. The whole Newcastle product is rich, the product pricing is more complex, and the local zero nicotine big wattage is better to sell.
(CVIC and Newcastle local old player shop owner photo)
2 Glasgow:
Terminals are mainly concentrated in urban commercial centers, where the main disposable users account for more, and wholesale delivery is carried out in the small town of Denny/DouneCastle between Edinburgh and Glasgow. The best-selling disposable products in the store are mainly godbar, crystal, elfbar, lostmary and so on
POD prefilled mainly includes godbar,IVG, elf, pynepod, etc. E-liquild is mainly based on local brands, and local chain stores are mostly self-branded liquid to serve community residents. At the same time, there is no lack of popular domestic brands of liquid elux, barjuice, elfbar liquid, etc. There are a lot of nicotine pouches on display, influenced by Northern Europe, mainly velo and killa, with high retail pricing. At present, the proportion of sales in Glasgow is still greater than POD, but the overall consumer demand for POD products in Glasgow is obviously rising
In short, the current consumption direction of the UK e-cigarette market is changing, the pattern of Chinese brands here has also been changing, we see that new Chinese factories/brands have also emerged in the market, such as fumot, sky, rincoe, relx, vnsn, dovpo, bvg are doing well. Opportunities are not absent, but we need to really study and understand the market, innovate products according to the market, and do a good job in marketing the market.
