In any volatile business market, there is compound interest thinking, and many good entrepreneurs have been using it, and it has been proved that this way is a successful business behavior.
The European electronic cigarette market looks at the United Kingdom, and since the disposable ban, the market changes are worrying. CVIC has been meeting with “Super Buyers” since May 2023 and sinking the market with “Vape action” today. In the service e-cigarette overseas market expansion program, we have always adhered to the professional “good channel is to effectively reach, do the right thing” patiently adhere to the investment market work.
01 Do the market with compound interest, and look for new opportunities with patience.
British time arrived in London late at night on April 19, the local temperature of 9 degrees or let people feel the chill. There are many Chinese students coming to the UK on the same plane. It is said that the next week is the exam week for British students. Think about it, we also come to the UK for the exam, and see if the “vape action” activity in the UK can give us a satisfactory answer.
Combined with the changes in the UK e-cigarette market policy this year, CVIC has developed 12 secondary markets in the UK, mastered the UK e-cigarette consumer market data through comprehensive understanding and analysis, and recommended different product forms and enterprises according to different regional market characteristics as a market strategy for CVIC to serve Chinese e-cigarette enterprises to enter the UK.
To put it simply, the purpose of “vape action” in the UK is two: First, by driving in 2 large wholesale markets (Manchester City and London) and 12 secondary cities in the UK to release “CVIC VAPE”, in-depth understanding of the current consumption behavior data of e-cigarettes; The second is to choose the local market to open a breakthrough for cooperative customers.
02 Oxford and London Middle East Street e-cigarette shop trends
On April 20-21, We went to Oxford and Middle East Street in London (near Hyde Park), and the characteristics of e-cigarette consumption in these two places are very different. Oxford’s e-cigarette shop is not a lot, more than a dozen, the store image is good, each is more concerned about the policy, so now basically do not accept disposable products, store display is also based on pod and mod products, tobacco oil can account for more than half, consumers can see is also the majority of the purchase of tobacco oil, the store rarely contains smoke, But in convenience stores and grocery stores, where cigarette content is plentiful, the main selling brand is VELO, which sells for nearly 7 pounds a pack.
In London’s Hyde Park neighborhood, there is a street full of Middle Eastern shops, which basically have a part of the area selling e-cigarettes. The e-cigarettes in these stores are basically disposable products on the shelves for sale, and the number of mouths are all available, while all stores have a large number of mouths of cigarettes on sale, and the nicotine content is preferred to be 4-6mg. It can be seen that this year’s e-cigarette business is still worse than the same period last year.
03 Two-day market experience
The good news is we’ve connected ELUX and Rincoe with a few customers down the street. We hope tomorrow’s success at the London wholesale market expands. These two days of running shops also have a feeling that since the beginning of this year, the number of Chinese companies running shops in the UK has decreased, and the number of sample products has also decreased, and the owners are still very active in demand. All in all, the UK e-cigarette market is still selling, and the demand for products is still there.
