So far, the development of the e-cigarette industry has formed a basic pattern of production in China and overseas sales. In the face of different policies in different countries, compliance management and brand operation are imperative. CVICVAPE is committed to telling Chinese brand stories, improving brand communication ability, aiming at transformation, planning content marketing, taking physical magazines as communication carriers, and doing a good job as a bridge for cooperation between Chinese and foreign enterprises through accurate contact. E-cigarette enterprises are willing to work with us to spread the professional, experience and product concept of Chinese e-cigarette enterprises overseas. We will take overseas market demand as the core, select good themes, accurate reach for Chinese enterprises to get more overseas customers.
“CVIC VAPE” to the customer’s doorstep selection platform (influence customers, activate customers, reconstruct channels)
01 The process determines the effect
Research the national market demand before publication, collect accurate content output due to demand planning, widely reach online electronic journals after publication, accurately issue face-to-face promotion offline, collect customer data classified during publication, and keep the publication information. Offline face-to-face research as the starting point, recommend products, brands, third-party media for the enterprise to do trust endorsement, to achieve customer transformation in the release.
02 CVIC VAPE UK Tour
April 19 — May 13 CVIC British team with 40+ Chinese enterprises 100+ new products, continue to enter the United Kingdom, sinking 12 cities, to face to face offline market research, the media recommended brands, new products, to help Chinese enterprises take the initiative to attack the British secondary market, open the customer access, help the terminal moving pin. This issue of CVIC VAPE UK highlights brands: RINCOE, ELUX, OXVA, UWELL, SMOK, MOTI, VNSN, COOLSTAR, MRFOG, BGV, OUKITEL, UMIVAPE, MOKI, HUEE, MEGAMOSSA, etc., product types: POD, E-liquid and nicotine pouches.
Compared with 2023, the British wholesale market merchants at this time focus on the current interests, reduce direct cooperation with brands, and are more inclined to transfer goods between dealers, and the shelf brand and product form are relatively simple. Terminal door store owners to understand POD, change the POD, E-liquid, nicotine pouches products heat increase, the current British terminal store is in the stage of supplementing new products, 80% door store owners hope to understand some focus on terminal support of the brand to increase store profits, hope to experience more POD and other products for the second half of the year to prepare for the selection, they pay more attention to product taste and atomization effect. If there is a brand of such products at this time is the best time to cut in!
As of the publication, CVIC UK team has visited 12 cities in the UK, visited more than 350 customers, and has successfully converted and connected with a number of British order customers for 5 brands. The British market demand has changed from simple and rough access to traffic to content marketing, multi-dimensional brand operation, accurate touch can more effectively convert customers. CVIC is reducing the dimension of the offline channel in the way of channel backsliding, using market research as the entry point to understand the needs of stores and promote the terminal mobile pin to open a direct and effective sales channel.
03 “CVIC VAPE” in Indonesia and Russia is in preparation
Combined with different market characteristics, carefully plan the content of market user needs, copy the experience of the British sinking secondary market, combined with the characteristics of Indonesia and Russia’s e-cigarette market to innovate new ways to expand customers and goods, and look forward to working with you in Russia and Indonesia’s e-cigarette market in June and July.
